IMPAct4Nutrition
What
Creating a visual identity for India's first-ever nutrition-focused public-private partnership platform, IMPAct4Nutrition. A platform to engage the private sector in building a social movement to support the Government of India's National Nutrition Mission, it was launched in March of 2020.
My Role
I created a visual identity that would be used across various mediums and would represent the shared visions and goals of multiple stakeholders including Sight and Life, UNICEF, Tata Trusts, Royal DSM, Confederation of Indian Industry, and CSR BOX.
This step involved visualizing keywords that captured the essence and the vision of IMPact4Nutrition through multiple stages of prototyping. Some of them were ‘urgency’, ‘community’, and ‘catalyst’. Translating the notion of the platform being a trusted advisory was key. It also had to elevate the organizations that would pledge to invest in nutrition.
This step involved visualizing keywords that captured the essence and the vision of IMPact4Nutrition through multiple stages of prototyping. Some of them were ‘urgency’, ‘community’, and ‘catalyst’. Translating the notion of the platform being a trusted advisory was key. It also had to elevate the organizations that would pledge to invest in nutrition.
The graphical representations of ‘impact’ and ‘action’ were further developed into a motif to represent the unique selling point, the collaboration, to move conversations around nutrition forward and to elicit action.
