TryLoka Branding
Tryloka partners with brands in F&B, beauty, health and wellness, home décor, and many more to fully assess their sampling criteria & create an optimal strategy for a sampling campaign. Brands list their sampling criteria (targeted audience) and sampling goals to measure the effectiveness of their campaigns. Tryloka technology allows for real-time results, allowing customers to swiftly move past the awareness stage straight to consideration. As a new brand in the market, the Design team had been assigned to come up with a website that would be aesthetically appealing, user-friendly & would hold a fluid navigation approach.
Timeline
6 Weeks
Platform
Mobile
Team
Marketing team, UX/UI Designer
Discover
We analyzed the big players in the product sampling industry to get an understanding of what we need, to build the foundation of this platform. We identified and studied the user personas to understand their motivations and pain points, the users from UAE mostly come from affluent families. We developed a product approach strategy to prioritize user acquisition and retention. The research also helped us understand what user insights the sample partners look for.
Define
Based on the research, we crafted IA and wireframes for a mobile-first platform, emphasizing on:
1) Building trust by highlighting top brands and social proof
2) Frictionless onboarding for user acquisition
3) Incentivising users for their feedback for retention
4) Insightful dashboards & statistics for sample partners
Logo Concept
Every product has an emotional connection with the user. The brandmark is an expression of this fact.
The 'emotO' is a versatile mascot of Tryloka, capable of portraying a wide range of emotions, depicting the emotions of users while indulging in a product.
Wireframes
we focused on fluent user brand acquisition & onboarding, thus we created two individual landing pages for users & brands respectively. Intuitive AI-based sample selection & feedback systems have been implemented for the users once they are onboarded.
we designed an insightful dashboard for the brands, with user statistics like age, location, and preferences, along with sample campaign tracking.
UI Components
The following designs are an extension of the friendly and dynamic identity of Tryloka. The easy going and bright colour palette is a reflection of the brand’s friendly and approachable nature. Overall, the visual design is created from a perspective to make the onboarding and navigation of the website as intuitive and effortless as possible. The friendly cues help in making the indepth process of onboarding as easy and convenient as possible.
Product Branding
